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September 10, 2010

CONTACT: Christine Hojnacki (414) 347-5329
The Bon-Ton Stores, Inc.
Christine.Hojnacki@bonton.com
Twitter: @thebonton

CONTACT: Deb Carbaugh (301) 733-7330 x1613
Horizon Goodwill Industries
dcarbaugh@goodwill-hgi.org
Twitter: @horizongoodwill

SAVE ON THE TOP TEN FALL FASHION TRENDS AT BON-TON AND DONATE TO GOODWILL

Local dateline – As top designers head to New York Fashion Week, look no further than Bon-Ton stores to get the latest trends for fall.  With the semi-annual Goodwill® Sale taking place from September 15-29 at Bon-Ton stores, now is the best time to update your wardrobe for the new season.  Customers who make Goodwill donations of clean, gently-used clothing and home textiles at Bon-Ton stores will receive discount coupons toward the purchase of new merchandise. 

Donations will be sold in Goodwill stores, where the revenues fund job training programs, career and other community-based services for people with disabilities, those who lack education or job experience and others facing challenges to finding employment.  Donating the things you no longer need to Goodwill is a simple way to give back to your community and make room for these top ten fall fashion trends to update your wardrobe.

Top Ten Fall Fashion Essentials

1.    Embellished tops with jewelry, sequins and zipper trims

2.    Military inspired utility jackets with hardware detail

3.    Fur details—on vests, jackets, collars and bags

4.    Over the knee boots

5.    Accessories with attitude--bold statement necklaces, flirty handbags with feminine detail

6.    Chunky Infinity scarves

7.    Ruffles & ruffle detail on cardigans, tops and vests

8.    Long over lean Tunic tops with skinny pants or leggings

9.    Color trends include Neutrals, like camel, grey and olive green, with punches of red, deep purples and rusty oranges

10. Rich luxe fabrics, from lace to velvet to brocade and lots of sequin detail


One coupon is given per item donated. The coupon can be used at Bon-Ton locations for 20-percent off regular or sale price apparel, fine jewelry, shoes and accessories, and 15-percent off cosmetics, fragrances and home store merchandise. Certain items, including furniture, electronics and toys, qualify for a 10-percent discount.

“When you donate to Goodwill, you are helping people in your community find jobs and care for their families,” said Deb Carbaugh, Horizon Goodwill Industries Manager of Marketing and Community Relations.  “The Goodwill Sale with Bon-Ton helps communities grow stronger by providing a boost in donations that allows Goodwill to continue providing the employment services people need to be independent.”

“The Goodwill Sale allows our customers to get new fall fashion merchandise at outstanding values and at the same time support a great cause,” said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc.  “The Goodwill Sale exemplifies our commitment to the communities in which we operate.”

Customers who register their donations on http://millionactsofgoodwill.com will receive a 25 percent off coupon to use during the Goodwill Sale.  You can also play the site’s “Spin to Win Instant Win Game” daily for a chance to win a $100 gift card, and be automatically entered in the sweepstakes for a chance to win a shopping spree worth $1,000! 

ABOUT THE BON-TON STORES
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 278 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc is an active and positive participant in the communities that it serves. The Goodwill Sale event is long standing charitable partnership the Company developed to support its Hometown commitment and build strong communities.  For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com/.

 

 

ABOUT HORIZON GOODWILL INDUSTRIES
Horizon Goodwill Industries is a human services agency and network of not-for-profit businesses. Our mission is to help people with special needs and barriers to employment improve their quality of life through work and related services. We serve 17 counties in Maryland, Pennsylvania, West Virginia, and Virginia. Goodwill employs over 400 people and operates 15 retail stores and other businesses to help fund programs and to provide job training and employment opportunities for our clients. For further information about the company, please visit www.horizongoodwill.org.