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THE GOODWILL® AND FAMILY CIRCLE
BACK TO SCHOOL CLOTHING DRIVE Dateline July 26, 2011 — For the third year in a row, Horizon Goodwill Industries and Family Circle magazine are teaming up for a Back-to-School Clothing Drive at stores and donation centers across the community and the country. The drive, which runs July 22nd through August 23rd, aims to encourage families to donate their gently used clothing to fund support services that help them become financially stable and support themselves and their families. Expanding the Partnership Online
In conjunction with the Clothing Drive, Goodwill® and Family Circle are also hosting a co-branded Facebook photo contest inviting donors to snap and share a creative picture of their family donating to Goodwill. Donors can drop off their clothing items at any one of Goodwill’s 15 stores and donation centers across the Four State Region. In addition, families can plan their own donation drive at schools, businesses, or anywhere friends and neighbors gather.
The contest runs July 22nd to August 23rd and the grand prizewinner will receive a $5,000 back-to-school shopping spree to send their kids back to school in style. To enter, contestants can visit the Family Circle or Goodwill Facebook page. More information can also be found at http://donate.goodwill.org/familycircle. “Goodwill and Family Circle’s Back-to-School drive supports Goodwill’s Donate Movement, a public awareness initiative that educates consumers about how donated goods have the power to make a difference in people’s lives, strengthen communities and create a healthier environment,” said Deb Carbaugh, Manager of Marketing and Community Relations for Horizon Goodwill. “Parents can use the clothing drive as a means to teach children that donating positively impacts both people and the planet.” The drive is an essential part of the Back-to-School signature promotion, which teaches kids to give back. Goodwill and Family Circle have partnered for back-to-school donation drives since 2009. In its first year alone, the partnership exceeded its 5 million pound goal, giving 11 million pounds of clothing a second life and contributing to the environment by diverting those items from landfills. In total,
Family Circle readers contributed to an increase in donations at local Goodwills of approximately 20 million pounds over the past 2 years. “At Family Circle we encourage our readers and their families to give back,” said Lee Slattery, publisher of Family Circle. “We are thrilled to join forces with Goodwill and reinforce to children and their families that the act of a donation has a tremendous impact on someone’s life.” Calculate the Impact of a Donation
Visit http://locator.goodwill.org to find a Goodwill store or donation center. After donating items they no longer need, consumers can calculate the impact of their donation through the patent-pending Donation Impact Calculator at http://donate.goodwill.org. The calculator demonstrates how donated goods become jobs. For example:
· One working computer donated to Goodwill provides 8 hours of on-the-job training. · Two suits, one dress and one jacket donated to Goodwill provides 1 hour of resume preparation. · Five sweaters, one lamp and two bikes provide 2 hours of career counseling. ABOUT HORIZON GOODWILL INDUSTRIES
Horizon Goodwill Industries is a human services agency and network of not-for-profit businesses. Our mission is to help individuals with special needs and barriers to employment improve their quality of life through work and related services. We serve 17 counties in Maryland, Pennsylvania, West Virginia, and Virginia. Goodwill employs over 450 individuals and operates 15 retail stores and other businesses to help fund programs and to provide job training and employment opportunities for our clients. For more information, please visit our website at www.horizongoodwill.org. CONTACT: Deb Carbaugh (Horizon Goodwill Industries), Phone: (301) 733-7330 ext. 1613, dcarbaugh@goodwill-hgi.org ABOUT FAMILY CIRCLE
Published 15 times a year by Meredith Corporation, with a circulation of 3.8 million and nearly 19 million readers, Family Circle is one of the most widely read monthly magazines in the world. Family Circle provides smart relevant advice, sensible solutions, and inspiration in a voice that encourages and celebrates success in its pages and online at www.familycircle.com. Family Circle has always been committed to women’s issues and in 1973 became the first women’s magazine to fully underwrite a professional women’s sporting event, the Family Circle Cup, an annual women’s tennis tournament held in April in Charleston, S.C., at Family Circle Magazine Stadium. CONTACT: Blair Decembrele (Family Circle), Phone: (212) 551-6955, blair.decembrele@meredith.com
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